The official music video of filmmaker and former USC lineman Bob DeMars’ documentary “The Business of Amateurs,” “Money in the Water” captures the exploitation of college athletes by the NCAA in a masterfully done 2:30 piece.
“We set out to make a film focusing almost exclusively on the hypocrisy of the NCAA,” says DeMars. “But we ended up with a story about student-athletes and the undermining of their civil rights. I hope their compelling stories will resonate and help spark long overdue changes in the flawed system that profits from collegiate athletics.”
IOC, FIFA, NFL. Most of the world’s sports conglomerates are morally bankrupt, but only the NCAA makes billions of dollars while its employees don’t see a cent. DeMars’ documentary shines a harsh light on the myriad hypocrisies within the institution and brings a human dimension to the struggles of its athletes. The Business of Amateurs is the first film to pull no punches when it comes to the NCAA, and it’s a must-see for any college sports fan…